A web page analyzer evaluates characteristics of a web page, such as page size, download speed, and search engine compatibility, to provide objective data to maximize web presence. It determines loading speed, page size, and readability, and checks for errors and broken links. It also identifies how search engines will display pages. Companies specializing in web page analysis can provide basic or complex reports with recommendations or solutions.
A web page analyzer is a computer program that analyzes a number of characteristics of a web page and creates a corresponding report. Analysis characteristics may include page size, download speed, keyword usage, and search engine compatibility. Programs that look for and identify spelling errors and broken links can also fall into this category. The intent of such programs is to provide the page owner with objective data that will help them maximize the effectiveness of their web presence.
An entrepreneur or information technology professional who has just created or modified a website will most likely choose a web page analyzer who can evaluate the page’s usability. One of the main goals of this type of analysis is to determine how long it will take for the page to load on a potential viewer’s computer. The analysis takes into account a wide range of browsers, connection speeds and hardware specifications. The resulting reports can be crucial, because a page that takes too long to load could time out, preventing the viewer from being able to access the page. A slow loading page can also frustrate the potential viewer, resulting in lost business.
Another common function of a web page analyzer is to evaluate the size of the page. This refers not only to page loading speed, but also to the readability of the page when it appears on the viewer screen. Pages that require the viewer to scroll repeatedly to read the entire message can be ineffective. Marketing messages that are not displayed at the same time may not be perceived as connected. Viewers may also feel overwhelmed or bored and look for a more viewer-friendly competing page.
There are also computer programs to check for website errors such as grammar and spelling errors and broken links. This type of program can be called a web page analyzer, but it can also be called a site verifier or page monitor. Some of these programs contain an automatic correction function, but most simply notify the site operator of the possible error. This allows the page owner to verify that there really is an error before a change is made.
Page owners can also use a web page analyzer to determine how search engines will display their pages. This type of analysis identifies where the site will appear in the search results list. The analysis is usually done using a series of primary and secondary keywords that relate directly to the purpose of the page.
Website analysis is often performed by a company whose specialty is web page analysis. These companies contract with the page owners to perform one-time or recurring analyzes, depending on the page owner’s needs. Basic reports can simply provide data, while more complex reports can also identify specific problems, make recommendations or propose solutions.
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