A storefront is the area of a retail store that displays merchandise, often with an external door and windows. Visual merchandising and attention-grabbing displays can increase store traffic. Mannequins are often used in clothing store windows, and themes should reflect the products sold in the store.
A storefront is a grouping of merchandise in the shop area of a retail store. For shops with street access, the section of the shop has an external door and usually one or two windows. Stores within a mall usually have at least one clear wall next to their entrance or have a solid wall with a storefront that looks into the mall. A shopping mall can be defined as one or more buildings that contain separate retail units. The display of store merchandise is known as visual merchandising and window displays show potential customers items which are for sale within the store so that they will hopefully enter the store to purchase these or other goods.
Getting attention is an essential quality of a good storefront. An attention-grabbing display at the store entrance can entice passers-by into the store and this is what store owners hope their display will accomplish. Many times, shoppers walk into a store because something displayed in the window has caught their eye. They might ask the store owner to see the item or just browse around and perhaps see other goods they are interested in purchasing. In this way, interesting showcases can increase the traffic of the shop.
Clothing store windows often feature mannequins wearing clothes sold in the store. A mannequin is a doll-like figure or model, usually made of plastic or other synthetic materials, that appears to be made like a man, woman, or child. Some mannequins have movable joints so that the arms and legs can be placed in different positions. Since the mannequins are usually full size, they can be eye catching in a shop window.
The coolest windows create a back-to-school theme with autumn leaves behind sweaters and denim-clad mannequins holding books. Other popular themes revolve around holidays like Christmas and Valentine’s Day, and new or popular items are available.
A storefront theme should reflect what is available for sale within the store so customers know what to expect. Window displays have generally changed at least every season. It takes practice to make creative displays without being brash. The overall look of a storefront should fit the personality of the store by highlighting the products the store sells.
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