WIPO is an international organization that provides trademark registration in over 80 countries to protect intellectual property globally. It offers cost savings and guidance on resolving infringement issues. WIPO protects advertising slogans, sounds, product names, trade names, and packaging designs. The application process is simple, and once approved, no new fees or refiling are required for 10 years.
The World Intellectual Property Organization (WIPO) is a conglomerate of partner nations around the world and a trademark registered with the organization is known as the WIPO trademark. The purpose of this international mark is to protect intellectual property globally. Intellectual property owners only need to apply once for trademark registration in more than 80 countries.
WIPO was born in 1967 and is an offshoot of the United Nations. The foundation of the WIPO brand is to provide a platform from which member countries agree to accept an intellectual property registration that can be used internationally. Prior to the organization’s development, intellectual property owners had to register a trademark in each country where they wished to protect their property. Owning a WIPO trademark does not preclude property owners from filing even in individual countries where they feel they are at the greatest risk of infringement.
Ease of use is one of the hallmarks of the WIPO brand. The application can be viewed in English, Spanish and French and offers significant cost savings compared to showing in different countries. A WIPO brand is designed to bridge the gap between member countries and encourage globalization. If a trade mark infringement is discovered, WIPO provides guidance on steps to take to resolve the issue. Since its inception, nations have continued to globally recognize trademark registration.
Advertising is an example of the intellectual property that the WIPO brand intends to protect. Advertising slogans and sounds are easily stolen and used, but the WIPO brand protects such thefts internationally. Also, product names and trade names come under trademark protection when a WIPO application is completed. Packaging designs are also protected by trademark laws. It’s not difficult for a company in another country to view a package online and take the idea as their own, but if the idea were protected by a WIPO registered trademark, there would be a legal recourse.
Applying for the trademark is a simple process. Property owners can check with the organization to be sure they reside in a member nation. The costs of registering a trademark vary and depend on whether the property in question has a colour. After the brand has been approved, no new fees and no refiling are required for 10 years.
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