YTMND stands for “You’re the man now, dog”. The original site featured a photo of Sean Connery with his iconic line from the film Finding Forrester. It inspired others to make similar pop culture tributes. Today’s pages include animated images and slideshows. Users can create their own sites by registering and using a Content Management System. Registered members can vote on pages and participate in contests. Popular themes include public figures and original content. The creator cited his five favorite YTMND creations.
YTMND is an acronym for the phrase “You’re the man now, dog”. The original YTMND site, created in 2001, consisted of a simple web page with a tiled photographic background of the actor, Sean Connery, with the caption “You’re the man now, dog!” and a looping audio clip of Connery reciting his line from his film, Finding Forrester. This iconic line completes a particularly dramatic scene in the film, in which Connery, playing reclusive writer William Forrester, passionately encourages a prodigious young writer sitting at a typewriter to “Punch the keys, for God’s sake!” Once Connery hears the writer typing, he exults in praise: “You’re the man now, dog!”
Initially intended as a one-off, the original page became so popular that it inspired others to make similar “tributes” to pop culture references, following the same format. These giveaways are referred to more generally as YTMND pages or sites. In addition to the original format of passport photos and looping audio files, today’s pages have been expanded to include animated images and slideshows, as well as enlarged text captions. People can create their own lookalike sites by registering as a user at YTMND.com and following a Content Management System (CMS), which is an easy-to-use interface that guides users through the process of placing images, captions, and audio files. Once a YTMND page is created, it is then hosted on the main site. Each page is given a name or label by its creator, which is then used as a prefix to the page’s URL.
Registered members of the site can vote on each other’s YTMND pages and participate in contests and sponsorship programs. Popular themes include public figures often targeted for ridicule in pop culture, such as Michael Jackson, Osama bin Laden, Brian Peppers and the Church of Scientology. Completely random and original content is also a frequent source of inspiration for YTMND sites. YTMND creator Max Goldberg cited his five favorite YTMND creations as: You’re the Man Now Dog (the original), Vader Coaster, Lohan Facial, LOL Internet and Blue Ball Machine.
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