Active packaging protects goods during packaging and sale, preserving freshness and providing information. It is used for all products, including pharmaceuticals and food, and extends to bulk shipments. It complies with regulations and benefits both producer and consumer.
Sometimes referred to as smart packaging or smart packaging, active packaging is an approach to developing packaging systems that help protect goods as they are packaged and offered to the public for sale. In general, the process requires the evaluation and development of packaging designed to help protect the freshness integrity of the products, while also providing basic information about the goods contained in the packaging. Typically, the active packaging process will also focus on aspects such as the color, shape and texture of the package, using these elements as a means to help consumers distinguish themselves when shopping.
The concept of intelligent active packaging is used with any type of product sold through a retailer. Pharmaceutical companies use this packaging approach as a means to use distinctive packaging that attracts the attention of consumers. In addition to using packaging design and colors to attract attention, packaging will often be designed so that consumers can readily determine whether the product will meet their needs and expectations. Similarly, food products sold in supermarkets and similar venues often have packaging that consumers readily identify with a specific brand and product due to the design of the labels or packaging. As with pharmaceuticals, package details will also include basic information about the contents of the package, making it easier for consumers to discern whether a particular product is what they want.
Active packaging is more than just containers that are used to house individual units of product sold to consumers. The packaging process will also extend to how groups of those units are packaged for shipment to retailers and others who buy the products in bulk. This means that care is taken to utilize various aspects of the packaging process to ensure that goods are protected in transit from manufacturer to buyer. With this application care is taken to prevent the goods from moving during transport, damaging the packaging of the individual units or the contents of these units.
Fundamentally, active packaging is about protecting the contents of the package from damage and making sure it remains fresh and useful for consumers. At the same time, this type of packaging approach also helps you comply with government regulations regarding the disclosure of ingredients and other product characteristics. By designing packaging that protects the freshness of products and informs the public on how to properly use those products, active packaging serves a purpose that ultimately benefits both the producer and the consumer.
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