Advertising mail, also known as direct or bulk mail, is delivered by courier services to a targeted audience. Advertisers can include coupons, brochures, and other information. Postal services can negotiate special rates for mail handling to generate revenue. Critics raise concerns about identity theft and environmental waste. Some countries allow customers to opt-out of receiving advertising messages.
Advertising mail is a form of direct advertising where printed materials are delivered by the courier service to a targeted audience. It is also known as direct or bulk mail or by the pejorative “junk mail” among consumers who dislike mail order advertising. Many postal services allow businesses to negotiate special rates for mail handling and can use this to generate revenue to maintain operations. In regions where postal services are struggling to compete with package services and other methods of communication, bulk mail rates can be a good source of income.
In advertising mail, a company can include coupons, promotional CDs, brochures, and a variety of other information. The size can range from a simple postcard announcing the opening of a new store to a large catalogue. Advertisers have several options for determining which demographic to target.
Some may deliver bulk materials to a postal service and ask shippers to place a circular in each mailbox. It is generally not legal for anyone other than a mail carrier to place materials in a letter box; therefore, companies must pay for the postal service to deliver their advertising materials. The company pays a bulk fee based on the number of materials. Others may rely on a mailing list to send advertisements to suitable customers, and they may also purchase a mailing list that contains members of a potential interest population, such as members of a specific church or customers with high credit ratings.
Businesses use publicity mail to solicit donations of funds, orders for products and services, and applications for items such as credit cards and rewards. One concern with advertising mail raised by critics is that it can create a risk of identity theft. If the mail is misdelivered or the recipient distributes it without looking closely, another party may use it to apply for credit or participate in other activities. In addition, advertising mail generates a large amount of waste and can be an environmental problem.
Some countries allow postal customers to opt out of receiving advertising messages. They fill out paperwork asking not to receive publicity, and this can include requests from non-profit organizations. Correspondence from political organizations is generally not subject to these prohibitions, depending on the campaign advertising law in your region. Some customers may also post notices requesting bulk deliveries so that they only receive first-class packages and mail directly addressed to them.
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