Google AdWords Certification is earned by mastering the AdWords product system. The program offers marketing support, a partner badge, and promotional coupons. To become certified, individuals must pass two exams and have an active AdWords account. Google offers free online training materials for anyone interested in learning about AdWords.
The Google Advertising Professional Certification, now referred to as the Google AdWords Certification, is the credential earned by an individual or business who masters the Google AdWords product system according to standards set by the search engine company Google. The program was created for professionals currently working or planning to collaborate with AdWords accounts. Google will provide those who become certified with special marketing support, an official partner badge, promotional coupons, and the company’s partner finder listing.
Those wishing to become certified must register or already have an active Google AdWords account and pass two exams: a test on basic foundations and one on an advanced topic. Exams cost money to take. They are available in several languages and are completely online. The core exam consists of over 100 questions and lasts exactly two hours. The timer cannot be stopped, which means that the exam must be completed in one sitting.
To prepare for exams, Google offers a variety of training materials available online. Anyone interested in learning about the AdWords system, whether or not they are seeking Advertising Professional certification, can take the classes. The training is free.
The lessons are available in your choice of text or multimedia format. Topics covered include an explanation of what AdWords is, ad creation policies and guidelines, creating keyword ads, budgeting and targeting issues, and calculating return on advertising investment (ROI). The content of the lessons is constantly updated so that even those with certification can continue to learn more about the program.
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