Alcopops are sweet, fruity alcoholic drinks that can hide the alcohol content. They come in a variety of flavors and are often marketed to younger people, leading to concerns about underage drinking. Some alcopops are made with a malt beverage base and mixed with sodas. Laws have been passed in some communities to restrict underage access to alcohol.
An alcopop is an alcoholic drink made with fruit juices and other flavorings that tend to hide the alcohol content of the drink behind a sweet, fruity flavor. Such beverages are made with a variety of alcohols and flavors, and many liquor stores and large markets carry alcopops in their booze section, offering a wide variety of choices. The proliferation of alcopop products has been a concern for some people, who fear they appeal to minors and are also potentially dangerous to adults, as they contain a hidden alcoholic punch.
Many brands of alcopops are made with a malt beverage base, although it is possible to find alcopops mixed with wine or spirits. Many alcopop products are also mixed with sodas, to create an effervescent mouthfeel. The “pop” in the name is a reference to the fact that alcopop is often sweet and fizzy, like soda pop; it also conjures up the image of a lollipop, a classically youthful treat.
Various versions of the alcopop have been around for a long time, as people have often cut alcohols with sweet fruit juices and soda to mask the taste or dilute the alcohol. However, alcopops tend to have a similar alcohol content to plain alcoholic beverages, which many consumers are unaware of. Some consumers choose to drink alcopops because they feel the alcohol content is lower due to the deceptively sweet and fruity taste, which can lead to intoxicating surprises.
These drinks are often sold in single-serve bottles, making them convenient for parties and other events, and come in a range of flavors, from simple hard lemonade to “cranberry.” The packaging of alcopop products often emphasizes a young and fun image, as do the advertisements used to market such products. Alcopop tends to be particularly popular with the younger generation, appearing in many colleges and in bars that cater to a younger crowd.
Some consumer advocacy organizations have accused the liquor industry of marketing alcopop to people who are not yet of drinking age, suggesting that alcopop appeals to people in high school or even high school. Laws have been passed in some communities addressing this issue, in an effort to restrict underage access to alcohol and to clarify that alcopop products are alcoholic beverages. The alcohol industry vehemently denies these allegations, saying that while such products are marketed to young people, they comply with applicable legal drinking age laws.
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