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An advertising specialist develops and implements marketing strategies to increase sales, exposure, and improve a company’s image. They analyze the target audience, develop text, images, and videos, and analyze the effectiveness of the campaign. They can work in-house or independently for several companies.
An advertising specialist is a person who works as part of a team or individually to develop and implement a marketing and advertising strategy for a business or business. This professional will conduct market analysis, develop copy and graphics for advertisements, and target a variety of media specifically to increase sales numbers, increase exposure, or improve a company’s image in the public sphere. An advertising specialist is likely to have specific education and training in advertising or marketing; most advertising positions require a candidate to have a degree in marketing or a related field.
A company can hire an advertising specialist to work in-house, or it can independently provide services to several companies at the same time. Once hired, the advertising specialist will be responsible for identifying the company’s advertising goals, identifying the company’s target market, and developing a marketing strategy to effectively reach that target market. The specialist can work alone or as part of a larger team; this will generally depend on the size of the project and the needs of a particular company. Very large companies and corporations often hire teams of advertising specialists to handle all aspects of a large advertising and marketing campaign.
Once the advertising specialist has a solid understanding of the target audience, he will need to start developing text, images, video and audio to effectively convey the advertising message. This could mean writing press releases, scripting commercials, purchasing footage for print advertising, or putting together a film production for a commercial shoot. The different types of advertising strategies usually depend on the target audience and the company’s budget to reach that target audience. Print ads tend to be much cheaper than movie ads, for example, so a smaller company might choose print or Internet advertising instead of television advertising.
Another important responsibility of the advertising specialist is to analyze the effectiveness of the advertising campaign once launched. The specialist will need to interpret the public’s reactions to the advertising, as well as any increases or losses in sales after the ad has been shown. A thorough analysis may result in similar advertisements or an ad campaign being terminated in favor of one that works more effectively. Sometimes the campaign can be adjusted to more effectively maximize exposure and audience response.
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