Architectural renderings are two-dimensional documents used to present design proposals, including elements of landscape, climate, and population. They are photorealistic but not real photos and can be expensive to create. They are used for client presentations, marketing materials, and visualizing structures before completion. Computer-animated renderings allow virtual tours of proposed structures.
An architectural rendering is a two-dimensional document used by architects to present a design proposal illustrating how a structure will look after it is completed and during use. In many cases an architectural rendering will include elements of the landscape, regional climate and population. For example, a proposed university building can be illustrated in an architectural rendering to place the building in relation to existing structures. It may also include superimposed images of people walking near the building or standing in the building. Images of these people would have been borrowed from other sources and scaled to match the scale of the render.
Such renderings are meant to be photorealistic, but it is usually clear to the naked eye that the renderings are not, in fact, photos of real places. A very high quality architectural rendering may appear, at first glance, as if it were a real photograph. The bigger and more realistic the render, the more expensive it is to create. Depending on the size and scope of an architecture firm, renderings may be created by in-house staff members. It is also common for companies to outsource this work to companies that specialize in architectural modeling and rendering.
There are various uses for an architectural rendering. In addition to using a rendering to present a design concept to a client, a rendering could also be used in company marketing materials. This is especially true if a client decides to use the design presented in the render or a design that is a slightly modified version of what is presented in the render. Because it can take years for a structure to go from design to completion, an architectural firm can use an architectural rendering to visualize a structure that hasn’t yet been completed. Renderings can be used in marketing materials, on the company website and can also be displayed in the office lobby.
In addition to still architectural renderings such as those described above, there are also computer animated renderings. These rendering types allow users to take a virtual tour of a proposed structure. It is more common for this type of architectural rendering to be created for a large or highly specialized structure. Such virtual tours of the proposed facilities may include tours of the facility’s interior and exterior spaces.
Protect your devices with Threat Protection by NordVPN
