An area operations manager oversees multiple stores, hiring and training staff, monitoring stores, evaluating performance, providing feedback, and tracking sales data. They require a bachelor’s degree and at least five years of experience. They must have an analytical mind and good leadership skills.
An area operations manager is a person responsible for overseeing multiple stores in a designated location. Being successful in this position usually requires an individual with an analytical mind and good leadership skills. In most cases, an area operations manager will need a bachelor’s degree in business or a related field and at least five years of experience. While the exact industries a person might work in may vary, their core job roles are the same. This includes hiring and training staff, monitoring area stores, evaluating performance, providing feedback and tracking sales data.
Hiring and training employees is an integral part of being an area operations manager. It is your responsibility to ensure that each store in your area is staffed with knowledgeable and dedicated staff. For smaller areas with few stores, he can personally hire and train all employees. In areas with numerous stores, he typically only hires and trains supervisors who will be responsible for acquiring other employees.
Another big part of that work revolves around monitoring each store in the area. This usually includes periodic visits to verify that each store is operating efficiently and meeting company guidelines. Additionally, the area operations manager can provide customers with surveys to comment on a store. Some things he might look for include store cleanliness, organization, customer service, and staff work habits. Because he must monitor multiple stores, this job often requires significant travel.
Along with this, an area operations manager will consistently evaluate the performance of each store in his area. To ensure customer satisfaction and remain competitive, it is necessary for an individual to accurately assess each store’s strengths and weaknesses. Achieving this involves looking for patterns and providing feedback. For example, a store might be well organized and clean but have a history of poor customer service. As the area operations manager discovers information, he will reward or correct each store accordingly.
Additionally, it requires an individual to track sales data for every store in their area. This may involve comparing an individual store’s sales figures to average sales figures for other stores. Other times, this might involve comparing a store’s current monthly revenue to past monthly revenue. The execution of this action is crucial to maintain the financial stability of the company and remain competitive within the sector. Consequently, it is helpful for an area sales manager to have solid math skills and the ability to analyze data.
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