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An associate sales representative’s duties include representing the company, providing information to customers, and maintaining relationships with them. They may need to travel extensively and work under the guidance of a manager, but can work their way up to a higher position.
While many of the duties and responsibilities of an associate sales representative vary from company to company, it is likely that certain tasks are quite common. Much of the work done in this position focuses on sales and company representation to clients and customers, ensuring they understand the products available to them. As an associate sales representative, one is likely to work at a relatively lower level than some others or as part of a team under the guidance of a manager. This job may include traveling between locations while representing a company and its products to secure a broad network of clients and sales.
One of the main duties of an associate sales representative is to represent the company he works for by providing information. For example, a representative of a company that produces instruments for medical use might go to different hospitals and doctors’ offices to provide information about their products. This can start with the initial contact where the associated sales rep provides basic details and starts a relationship. Ongoing communications between the representative and a customer generally consist of customer support and providing information necessary to maintain an ongoing financial relationship between the customer and the company.
An associate sales representative may need to travel extensively to maintain relationships with multiple customers. For example, companies often have business interests in different regions and the representative may need to address customer needs in those areas. An associate sales representative for a software company might be expected to travel to various countries to demonstrate how the company’s programs were developed into localized versions for those regions. This can be facilitated by a translator, although it is still important for the rep to understand how to demonstrate value and provide customer service across cultures.
Someone who works as an associate sales representative may respond to other representatives with greater experience and leadership. Companies can organize sales departments into multiple teams, which are overseen by a leader and consist of multiple salespeople. An associate sales representative usually works his way up to a higher position, demonstrating his ability to make sales and maintain customer relationships. Such work is usually rewarded with various bonuses and professional advancement to a leadership position or as a full-fledged representative who can have more control over which clients he or she wants to work for a company.
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