Assistant brand managers promote and monitor consumer perceptions of a company’s brand name, combining marketing and business development skills. They oversee advertising campaigns, online brand management, and legal aspects of trademark management. They are responsible for building long-term brand management portfolios and presenting strategies for future branding. The job requires creativity, business dexterity, and marketing expertise, often with a graduate degree in marketing or business. The specifics of the job depend on the nature of the brand’s product.
Of all the marketing tasks required to sell a company’s products or services, brand management is among the most important. An assistant brand manager is a marketing or other professional whose primary job is to promote and monitor consumer perceptions of the company’s brand name. Brands are how companies identify their products in the marketplace and are essential to building consumer trust and goodwill. Assistant brand manager jobs typically combine marketing and business development skills to ensure the company’s brand is being properly promoted, packaged and conveyed.
The specifics of the assistant brand manager job description vary depending on the product and marketing needs of the company, but the job almost always focuses on public relations and advertising. Some assistant brand managers oversee advertising campaigns and promotional literature. Some focus exclusively on online brand management, including branding on blogs and social networking sites. Still others focus more on the legal aspects of trademark management and create strategies to distinguish a brand from other competing brands and products.
However, assistant brand managers often do more than just strict marketing. More often than not, they are also responsible for the overall effectiveness of the brand and are responsible for building long-term brand management portfolios. They present strategies for how to package branded materials and services in the future. Brand longevity and forward planning often also falls to the brand management team.
There are many assistant brand manager jobs, from managing the brand of a soft drink company to effectively promoting the branded drugs of a pharmaceutical manufacturer. Most assistant brand managers are considered mid-level executives, but the average assistant brand manager salary really depends on the company and its size and location, as well as current industry standards. In larger companies, there is usually a dedicated brand management team, with degrees of professionals at different levels and salary points. Smaller companies may only have one or two brand managers and generally don’t pay as much.
Much of the brand research and development that assistant brand managers do, regardless of company, involves many complex projections and perspectives. The job is one that combines creativity with business dexterity and marketing expertise. As such, most brand managers have graduate degrees, usually in marketing or business. Higher education does not always lead to better brand management, but it is often considered an asset.
Since almost every company has a brand management team, assistant brand manager positions are relatively common. However, the specifics of what a brand manager will do depend almost entirely on the nature of the brand’s product. Experience managing one company’s brand does not necessarily translate into relevant experience for a company in a vastly different industry.
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