An elevator speech is a brief summary of an idea that provides the listener with enough relevant facts to maintain an interest in the topic and want to know more, typically lasting between 20 and 60 seconds. It is a common tool in marketing and sales efforts, as well as an excellent public relations tool. The key is to keep the presentation down to the essentials while still using easily understood language. It can be used in various settings, not just in elevators.
Sometimes called an elevator speech, an elevator speech is a brief summary of an idea that provides the listener with enough relevant facts to maintain an interest in the topic and want to know more. The term derives from the idea of using only between twenty and sixty seconds to make this condensed presentation, roughly equivalent to the amount of time it takes to move between a few floors in an elevator. Elevator elevations have become a common tool in marketing and sales efforts, as well as an excellent public relations tool.
The secret to a successful elevator pitch is to keep the presentation down to the essentials, while still using verbiage that is easily understood by the audience. Due to the short time period, it is necessary for the individual employing the technique to omit any kind of embellishment or additional concept ideas that support the focal point of the presentation. When done correctly, this explanation of the elevator directly answers the listener’s main query, leaving the door open for additional queries.
Many different people make use of this quick and simple style of presentation to express their opinion in a short period of time. Sellers can use an elevator field to provide enough information to pique the interest of potential customers and secure an appointment where the data provided during the field can be explored in more detail. Entrepreneurs looking for joint venture partners use the elevator pitch to summarize their basic proposition and get the attention of viable business partners. Even religious clergy and others can employ the elevator pitch to briefly present the focus and mission of the faith, including some information that is likely to prompt listeners to ask further questions.
The beauty of the elevator pitch is that there is no need to ride elevators to employ the technique. Fields of this type work great in settings such as airport terminals, casual gatherings at conventions and conferences, and even casual conversation at a party. Of course, the elevator pitch also works great when riding an elevator a few floors with someone who wants to know more about a particular subject or idea. As a means of providing enough information to engage without overwhelming listeners with a large amount of data to assimilate, the pitch pitch is a powerful communication tool.
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