An entertainment publicist promotes projects and artists, handles public relations and marketing strategies, and communicates with media to bring attention to creative projects. They may also manage productions, monitor ticket sales, and work on advertising campaigns. They can oversee projects to create posters, advertisements, and sweepstakes to help bring public attention to their clients.
An entertainment publicist promotes projects and artists. He or she handles public relations tasks as well as marketing strategies. Entertainment publicists communicate with reporters, journalists and other media to bring attention to creative projects that rely on readers, viewers or box office sales to be successful.
A theater publicist can also manage productions. Monitoring ticket sales and promoting movies or plays, releasing music videos or trailers to the media is a major part of a theater publicist’s job. Deciding how tickets are sold, such as pricing, and getting good publicity for the theater are other important responsibilities of an entertainment publicist promoting plays or movies.
Publicists for movie studios or celebrities often work with emerging actors; sometimes they may do promotional projects such as advertising campaigns featuring well-known movie stars. When representing an actor who is just starting to make a name for himself in feature films, an entertainment publicist spends a lot of time getting the artist’s name out to the public, such as preparing press releases. A press release is news that also promotes an event, person or company.
A music publicist also sends out press releases and works on advertising campaigns. Advertising campaigns may involve recordings or charity concerts. Entertainment advertisers of all types reach out to journalists and reporters with potential story ideas for magazines or newspapers. An entertainment publicist of any type may hold a public event that includes a contest to win free tickets to a performance.
Advertisers can appear on a local radio or television station and offer free tickets to viewers. The show’s host will have a story interviewing the entertainment publicist about the upcoming production and its headliners. Actors or musicians can appear in programs and not in commercials.
Planning and supervising the completion of advertising projects is a task that most advertisers do. They might even be hired by an advertising or public relations agency with clients in the entertainment industry. Entertainment publicists can oversee projects to create posters, advertisements and sweepstakes to help bring public attention to a music, film, celebrity or publisher client.
A book publicist plans to sign tours for authors. Literary publicists can also oversee a website building project so that the author they represent has a viewer-friendly place to find information about books and subscribe to events. Celebrity publicists can also work on designing and updating a website for the music or film artists they represent.
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