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An event marketing manager tailors advertising campaigns to target audiences for events such as conferences, concerts, and book launches. They monitor the effectiveness of marketing techniques and may also have experience in event planning. Multiple types of print and media advertising are used, including social media and personal calls to sponsors or attendees.
An event marketing manager is responsible for creating positive publicity around a special event. This could be anything from a business conference or seminar to a concert, festival or book launch, among others. The event marketing manager’s job is to research the target audience or population and then tailor your advertising campaign to that group. The marketing manager can create television commercials, posters and flyers, and run newspaper or magazine advertisements. For certain events, such as a book launch, the manager can plan a tour or series of events to increase sales potential.
In general, anyone who becomes an event marketing manager usually has a degree in marketing or communications, as well as a certain number of years of experience. These people sometimes play dual roles as event planners and marketers, so it’s common to have experience in both. For larger events, the marketing manager may not have a hand in planning, but in many cases marketing and event planning go hand in hand. However, it can often make advertising development a little easier, and marketing managers often have marketing assistants to help out too.
Event marketing can take many different forms. In most cases, multiple types of print and media advertising will be required. This can include advertisements in magazines and newspapers, as well as posters, flyers or community-wide mailings. TV or radio ads are also common for larger events, as well as online advertising through various types of social media and networks. In some cases, the event marketing manager may even make personal calls to event sponsors or attendees, asking them to recruit guests to ensure the event is a success.
The event marketing manager also needs to monitor the effectiveness of these marketing techniques and audience response. Since the goal is to generate positive publicity and excitement around an event, no matter what it is, the manager will want to monitor public response to address any issues or concerns. This can sometimes also give you ideas to modify ads or try something new. Tracking the effectiveness of an event marketing plan can also lead to clues for better event planning in the future, which is also an important aspect of an event marketing manager’s job.
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