An event producer plans and coordinates various events, working closely with clients to meet their goals and project a positive image. They must have excellent communication and organizational skills, and be able to work non-traditional hours. No formal education is required, but specific qualifications may be expected by employers.
An event producer plans and coordinates parties, conferences, training programs, sales meetings and corporate retreats. The event producer works closely with the person or company organizing the event to plan a function that meets the client’s goal and projects the company’s image favorably. The producer can plan all parts of the event, from the general concept to the food and entertainment, or the producer can have plans compiled by the party hosting company and simply supply the appropriate vendors.
A successful producer is able to receive as little as the company wants. Many people who produce an event want to be in full control of all the details, whether it’s a wedding or a business meeting. In these situations, the event producer’s job is to keep the plans organized, provide the client with vendor lists, and show up on the day of the event to make sure everything goes smoothly. Other clients may only have a vague concept of what they want and may not even have a firm idea of what kind of budget they need to work with. In these cases, the event producer will discuss a variety of options with the client, show photos and discuss other similar events they have produced in the past, and handle all of the client’s details.
The event producer’s job often falls between these two extremes. Most clients will have some parts of the event that they feel particularly strongly about and others that are less important. The event producer’s job is to allow the client to make the decisions they want, while ensuring that the other parts of the event are also planned and executed properly.
A successful producer must have excellent communication skills, patience, strong organizational skills and the ability to develop and follow a budget. The producer should also expect to work non-traditional hours, weekends and holidays. While there are no formal educational requirements for an event producer, many event production companies may have specific qualifications they expect from their employees.
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