An event specialist plans and oversees all aspects of an event, from location to dinnerware. They work with clients to exceed expectations and maintain good relationships with contacts in the industry. Education requirements vary, and salary depends on experience and workload.
An event specialist is an experienced professional who handles or oversees all the necessary details of planning an event. These details include everything from finding the ideal location to choosing the type of dinnerware and cutlery to use. The job requires long hours, extreme attention to detail and excellent organizational skills.
The job of an event specialist is extremely demanding and often requires long hours, especially in the final days leading up to an event. Specialists work with clients to determine their needs and expectations and strive to exceed those expectations. In the event planning industry, word-of-mouth publicity is extremely valuable, and a happy customer will pass the specialist’s name on to other potential clients, just as an unhappy customer spreads the word and potentially ruins an event specialist’s reputation. For this reason, all parts of the plan should be backed up in case something goes wrong, like a vendor pulling out at the last minute.
Organizational skills are essential for an event planner, as the job itself consists of organizing many small details on a single board. Specialists are responsible for hiring everyone from caterers to entertainment. They organize guest speakers, ensure that the most important guests have the best possible accommodation and transport to the event, and keep the cost of the entire event within the client’s budget. Organizing and maintaining all the details also requires meticulous record keeping and research skills.
A successful event specialist often has multiple contacts in the event planning industries, including food service, hospitality, entertainment, and printing. Maintaining good business relationships with contacts is a year-round job, but it usually pays off because the specialist can use those contacts to create backup plans and plans. Attending conferences and other events is a good way for an event specialist to meet new contacts and gather some new ideas about event planning in general.
Education requirements for an event specialist vary. Large companies looking to hire specialists on staff often prefer candidates with a college degree, although years of experience organizing successful events can negate this requirement. Those with degrees often have them in a field like marketing, public relations or hospitality. Most event specialists start working for someone else until they gain enough experience to start their own businesses.
An event specialist salary varies significantly depending on experience, location and workload. Work may not always be stable; a specialist can have consecutive events for three months and no events for several months. While event specialists working on staff at a single company may receive regular paychecks, those who are self-employed receive wages on a much more irregular schedule and must use good money management skills to ensure it lasts through dry spells at work. .
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