Display artists create visually appealing exhibitions and displays in stores and museums. No special certifications are required, but a degree in art, advertising, or graphic design can be helpful. They design elaborate displays for major holidays and must consider the products being marketed and the message to be sent. Display artists constantly create new displays that change with the seasons and can advance to supervisory positions.
An exhibition artist is someone who puts together exhibitions and displays. This is a highly visual profession that relies on the ability to present items in an aesthetically appealing, interesting and dynamic way that will catch the eye of passers-by. Display artists can be found working in stores large and small, and they also work in museums. No special certifications are required to work in this profession, but people with some education, such as a bachelor’s degree in art, advertising, graphic design, or a related field, can usually find jobs more easily.
Perhaps the most spectacular examples of a display artist’s work can be seen in major department stores during the holidays. Major holidays around the world are often commemorated with an array of elaborate displays that reference the popular activities people engage in during the holidays. These windows are designed by artists in the exhibition, and people can travel considerable distances to urban areas, where shops spruce up their windows during the holidays.
The job of a display artist, also known as a visual merchandiser or window shopper, starts with a task. Typically, the store provides the artist with the products that need to be displayed. The visual artist thinks about the products, the way they are marketed by the company and the message to be sent with the window. For example, a store that sells haute couture wants a very different look for its windows than a hardware store set up for a summer sale.
The artist displays project sketches, mapping the needs of the window. These designs may need to be approved or the artist may proceed immediately. Window construction work may involve assistants in a larger shop or the display artist may be required to work alone. This means she may be responsible for wiring, finding fixtures, painting, etc. to bring the window to life. Display artists can also set up in-store displays alongside dioramas and exhibition displays.
Display artists are constantly pulling apart their work to create new displays because stores must maintain dynamic displays that change with the seasons. There is some room for advancement in this field as a display artist may eventually rise to a supervisory position in a large store and may even become the chains display supervisor as some chain stores have standardized displays they want for all stores. on a chain to use. Thus, someone can develop projects that can be seen across the country.
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