What’s an HTML Email Editor?

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An HTML email editor allows users to create multimedia emails using HTML, with a WYSIWYG interface for non-technical users. Advanced users can use the code designer for greater control, and files can be saved as conventional HTML files.

An HTML email editor is a computer software application that allows a user to develop multimedia emails using HyperText Markup Language (HTML). In terms of the scope of the software, a user could create a marketing-driven email, designed to be sent to a number of corporate clients, for example, where there may be a lot of multimedia elements. Another use for this type of program is developing feature-rich emails for friends and family.

Within the HTML email editor, there is typically a “what you see is what you get” (WYSIWYG) interface where a user can implement a variety of multimedia elements. These multimedia elements could include visual elements such as text, still images and animations. There is also the option to implement audio and video content by including audio or video files in the email.

The WYSIWYG interface is particularly suitable for computer users who are not familiar with HTML code and syntax. For example, a marketer assigned to create a business marketing email might have an aptitude for developing aesthetically pleasing marketing emails, but might not have the technical skills to develop such and -mail using basic HTML syntax. Therefore, the WYSIWYG interface within the HTML mail editor is very useful in this kind of scenario.

If a user has an advanced aptitude for creating HTML documents using pure HTML code, they may choose to create the email within the HTML email editor program’s code designer. Within the code designer, the user has a much greater level of control over the content that is produced, compared to the level of control when using the WYSIWYG interface. For example, the user is able to manipulate the email layout with much more precision using the cascading style sheet (CSS) functionality within the HTML file.

Another feature of an HTML email editor is that all files can be saved as conventional HTML files with the “.html” file extension. Thus, the user who is developing the HTML email is able to save the HTML file. This saved file can be run from any contemporary web browser. Furthermore, it would be possible to edit the newly saved HTML email in a conventional HTML editor or even a text editor; the main condition is that both the conventional HTML editor and the HTML mail editor must support the same version of HTML.




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