Ideation portals allow employees and consumers to provide feedback and receive rewards. They offer incentives such as reward points, discount coupons, and virtual discounts. The portals can be integrated into existing websites and provide a cost-effective way to collect customer feedback in real-time.
Ideation portals are online portals created to allow employees and consumers the opportunity to provide ongoing feedback and enjoy some form of reward for their efforts. A basic ideas portal allows users to create login credentials and register with the site hosting the portal. Once registered, users can take advantage of special discounts available only to portal members, participate in company-led forums, and participate whenever and however they choose in surveys conducted by the portal owner. In many cases, the portal provides a secure means of two-way communication between the owner and portal participants, a measure that facilitates asking questions, raising concerns and generally strengthening supplier-consumer ties.
While the exact setup of an ideation portal varies, often the focus is on creating a simple way for consumers to tell a particular company what they think of the products. This includes comments on the product’s quality, price, and capability. For retail locations, the portal also provides a convenient way to comment on the professionalism of employees at brick-and-mortar locations, as well as providing feedback on store conditions. If the store offers some sort of private label gift card or gift card that can be used for purchases, the idea portal will usually provide an easy way to check the current balance on the card or top up a bank account.
In addition to being a more direct means of communicating with consumers, an idea portal typically offers some incentives for those who choose to register and participate in the program. This can include reward points issued for each purchase credited to the user’s account, access to printable voucher codes or discount coupons for use in stores, or even virtual discounts for online orders offered only to portal members. Offering incentives helps increase the potential for customers to register and actively participate in the site. When that happens, the company benefits from the ability to collect and evaluate feedback from those customers, increasing the chances of making improvements that increase customer loyalty while allowing the company to attract more customers.
The typical ideas portal can easily be integrated into an existing website or structured as a standalone offering with its own privately branded website. Most sites of this type are relatively inexpensive to start and maintain, especially compared to other methods used to collect customer feedback. The real-time nature of the idea portal also means that customer comments and concerns can be addressed more quickly, a factor that often helps to minimize the possibility of losing a customer, as well as increasing the chances of identifying an idea. which ultimately benefits the company and its entire customer base.
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