Incentive gifts are given to stimulate action, such as customer purchases or employee production. They can be promotional items or service awards, and are often used to attract new customers or encourage higher sales volumes. Third-party vendors specialize in creating incentive gift items for businesses, and they can also be used to reward sales teams or special departments.
An incentive gift is a bonus item offered for the primary purpose of stimulating a certain action, such as the purchase of an individual customer or an increase in employee production. Incentive marketing campaigns often involve offering promotional items that cannot be purchased separately and, therefore, create a sense of urgency to participate in the promotion to get the item. An incentive gift can also be offered to outstanding employees as a type of service award.
Advertisements promoting retail sales often offer an incentive gift if purchases at an establishment exceed a certain dollar amount. For example, a department store may advertise that, during a particular sale period, customers who purchase $100 US Dollars (USD) or more in merchandise will receive a special free bonus item. It’s also not unusual for the bonus item to not be available for regular purchase.
Corporate incentive gifts are sometimes given as a way to attract new customers or encourage higher sales volumes. Bonus gifts aren’t necessarily expensive or valuable items, although they may be, but an incentive gift can simply be a novelty item expressing a company’s appreciation for a customer’s business. Some bonus gifts are even designed solely for a promotion, which not only increases the value of the item, but can also increase consumer interest in the sales campaign.
Some third-party vendors specialize in creating incentive gift items for businesses of various sizes. Such vendors often advertise to business owners online and through printed catalogs that highlight gift selections that a business can purchase to give to employees or customers. Often, a bonus gift is engraved with a company’s logo, slogan, or contact information as a means of advertising the company’s business.
Companies also often encourage higher employee output with incentive gifts offered as a reward. Examples of employee incentives include gift certificates to restaurants, weekend excursions, or larger gifts, like a car or an exotic vacation. While any type of business can offer incentive gifts to motivate employees, bonus rewards like these are commonly offered through commissioned sales jobs.
An incentive gift can also be used to reward sales teams or special departments when a competition is held to increase production. When given to groups of individuals, gifts that can be shared, such as a packed lunch, are often preferred. In many cases, however, each team member can be awarded an individual gift for participating. Whether advertised to employees or customers, an incentive gift is typically offered as a way to increase a company’s sales.
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