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Inlinks are important for SEO as they drive traffic to a site and search engines use them to rank pages. Natural inlinks are preferred over paid ones. Ways to get more inlinks include having quality content, commenting on related blogs, offering reciprocal links, and asking friends and family to link to your site. More inlinks lead to more traffic and potential features on popular sites.
Inlink is a term often used when people are looking for search engine optimization (SEO) for their websites. SEO writers and programmers try to design sites that hopefully other people will link to, so as to drive more traffic to the site. Also, many search engines like Google® use the number of inlinks to decide where to position a page or site.
If you have a huge number of inlinks, direct links to your site, your page will appear as one of the first results in a Google® search, in most cases. This may partly depend on how you acquired each inlink and the popularity of the topic. Page title and keyword repetition are also a factor in most search engine algorithms that determine how to rank a page. In general, though, the most consideration is given to how many people provide an inlink, also called a backlink, to your page or site.
There are some exceptions, which have been noticed in the SEO world. Sometimes people who provide content-heavy pages rely on advertising, such as Google® Ads, to make money. When their pages don’t appear on the first few pages of a Google® search, many people are unlikely to visit their site and visit the sponsors listed on the site, which generate revenue. If you pay others money to provide you with an inlink and a search engine company finds out, they may not count the inlinks in your total. So in general, you want your inlink sites to generate naturally, because of how interesting or informative your page or site is, not because you paid someone else to link to your site.
This information leads many to wonder how they can get a newly launched site noticed by others, since it certainly won’t rank high on search engines when few people give it an inlink. There are generally a couple of ways to get more inlinks:
1. Look for quality and interest in each of your pages. Anyone can write an article with high repetition of keywords and web crawlers do not determine quality. Rather, the quality and number of inlinks you get is based on how much people like your site. Your articles and site information must be unique, well-written, and engaging so that people notice them.
2. Look at your competition and comment on other people’s blogs. Once you discover a few related sites that match or complement yours, write to the blog owner to see if he or she would be willing to feature your site.
3. Offer reciprocal links once you get to know someone else who runs a related or complementary blog. If you link to each other’s site, it’s mutually beneficial.
4. If you have friends or family members who have generic websites, ask them to provide a link to your page.
For people in the SEO industry, getting inbound links is the meat and drink of running a successful site. The greater the number of inlinks, the more your site will be noticed, visited, read and discussed. This can lead to great benefits like being featured on sites like digg.com, which can drive significant traffic to your site.
