An interstitial web page is a page that appears between two other web pages and is often used for advertising, but can also be used for warnings or requests for information. It is often considered invasive and can be avoided through site membership.
An interstitial web page is a page on the Internet that exists between two pages and is typically used to present an advertisement or some form of notice to a website user. When used in advertising, it is often considered invasive and can receive a negative reaction from viewers, in much the same way as pop-up ads. Many websites will allow users to bypass these types of ads in some form, often through site membership. An interstitial web page can also be a page that is displayed to warn adult content website visitors or to request membership information before granting access to the desired website.
The word “interstitial” refers to something that occupies, or exists within, the space between things; in this sense an interstitial web page is considered to exist between two other web pages. One page is the page a person came from and the other page is the one a person is trying to navigate to. This means that an interstitial web page appears between these two and has a purpose other than delivering a page that a person is actually trying to reach.
One of the most common uses of an interstitial web page is in advertising. An interstitial ad typically appears as a full page, not just a pop-up ad or floating ad. It will usually also have some form of timer indicating when the person will be forwarded to the actual site they want to view.
While a number of internet browsers provide tools that can enable a person to avoid these ads, they are still often seen as a nuisance by many web users. Many websites that use one or more interstitial web page advertisements will provide a way for users to avoid these advertisements, often by registering as a member of the website. Even when this registration is a free service, it can often be considered a way to ensure better user retention and user engagement with the site.
There are other uses for an interstitial web page that may be considered less offensive, although ultimately they work the same way. These often include pages that are displayed as a warning or warning to a user, such as indicators that a web page someone is about to view contains adult content, a request for membership information, or an age verification request before visualization. On many websites and forums, an interstitial web page may appear to alert someone when a link is taking them away from the site. This can help avoid scams involving deceptive links posted by forum users, which may appear to take a person to another part of the site but actually send them to a different website.
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