Independent software vendors specialize in producing software for mass marketing or niche markets, providing businesses and individuals with efficient and specialized solutions. Large companies like Microsoft and Google also provide specialized solutions, but ISVs are crucial for enterprises needing targeted applications. ISVs may partner with platform companies like IBM to produce higher quality applications. Some ISVs produce applications for specific platforms, increasing functionality and marketability. Some ISVs package software with hardware as value-added resellers. Most computers sold in stores are sold by VARs, providing pre-installed software packages that may not meet users’ specific needs.
An independent software vendor (ISV) is a company that specializes in producing software intended for mass marketing or specific niche markets. This type of applications can provide businesses and individuals with a highly efficient and specialized solution for their individual needs. This can range from providing software designed to scan barcodes to supplying a company with inventory management software. These specific solutions help maximize the productivity and efficiency of the companies that use them.
Many of the companies that produce generalized software solutions, such as Microsoft and Google, also provide more specialized solutions. Often, however, these large companies are unable to produce the specially targeted applications needed in some enterprises. This is why an independent software vendor is crucial.
Microsoft, Google, International Business Machines (IBM), and other computer platform companies provide incentives for independent software vendors to develop applications for their platforms. An independent software vendor is often able to partner with these companies, providing the ISV with more resources to produce applications. This allows the independent software vendor to produce higher quality applications than the vendor would otherwise be able to produce.
An independent software vendor may choose to produce applications that will only run on a specific type of platform, such as with IBM’s AS/400. Limiting the system on which the application runs gives developers more time to focus on maximizing application functionality, rather than worrying about cross-platform compatibility. This means that applications will often have more features and fewer bugs than applications designed to run on different platforms. This helps to increase the marketability of the application for potential consumers.
An independent software vendor may not be the company that produces the software sold by the vendor. Instead, the independent software vendor may choose to package the software with a supplied set of hardware and sell it to consumers in a bundle. These types of ISVs are known as value-added resellers (VARs).
The vast majority of computers bought in stores today are sold by VARs. This is why computers come with a variety of different software packages already installed. This helps the average consumer by eliminating the need to purchase individual software packages separately. The downside is that users may be provided with applications that they find of little or no use for their specific needs.
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