Online account managers develop and expand business and service accounts, primarily through sales and marketing. They interact with customers online, provide information, and offer limited technical support. They are responsible for increasing web sales revenue and improving online sales performance. They must excel in people skills and build strong customer relationships. They manage client accounts, handle technical issues, and may also manage online advertising campaigns.
An online account manager develops new business and expands existing business and service accounts owned by the company. Online account managers interact with customers online and provide information about products and services and provide limited technical support. It is primarily a sales job, and managers must increase a company’s web sales revenue and improve its online sales performance. Individuals with a strong sales and marketing background are generally more competitive when it comes to being hired for these roles. Many jobs require the candidate to demonstrate their knowledge of cross-selling to an existing customer base and their ability to identify new markets for the company to target.
Companies need sales revenue to stay in business, and some hire online account managers to help them increase sales. The online account manager is usually responsible for discovering more income from existing account holders. For example, a manager can create and implement an email marketing campaign for existing customers, promoting a new product or other products based on order history. Account managers are often required to excel in people skills and know how to build strong customer relationships that can translate into revenue for the company they work for. Businesses often expect account managers to develop their own client portfolios to add to existing accounts already established by business owners or another online account manager.
Client management is also an essential component of an online account manager job description, and the account manager is the point of contact for client accounts. Managers need to service accounts, which may include answering product-related questions, issuing refunds, and handling returns. Potential customers can also contact the company online, and account managers often see this as an opportunity to develop leads and establish new accounts. An account manager can also be trained on some of the technical issues that customers may experience in order to provide limited technical support if the company does not have a separate online department. For example, an online account manager might have to reset passwords, email instructions to resolve general technical support issues, or email a technical support team for help resolving issues related to customer accounts.
An online account manager may also need to manage online advertising campaigns. Duties may include implementing online advertising strategies to meet advertising goals and objectives. Knowledge of search engine optimization often helps managers achieve their Internet advertising goals.
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