An online editor manages a team to create content for a company’s website and develop a long-term plan for online presence. They must have exceptional writing and communication skills, knowledge of web design, layout, and advertising, and interpret data to create engaging content.
The specific job duties of an online editor may vary depending on the company they work for, but generally this editor is responsible for managing a team that will develop content for the company’s website and develop a long-term plan for create an online presence for the company. The online editor may be solely responsible for developing and editing this content, or may work as part of a team that will develop the content under the editor’s guidance and supervision.
The various qualifications an online editor must possess can vary depending on the industry they work in, but in general, an editor must have exceptional writing and communication skills. Most companies will only hire candidates who have completed higher education in English or another native language of the country in which the company operates; web design; the business; communications; or other related fields. The online publisher must have an eye for detail, have a strong understanding of language, and an intensive knowledge of web design, layout, and advertising. In addition to regularly published content on the site, the publisher may be responsible for developing advertising campaigns to reach new users. Therefore, experience or education related to advertising or marketing is preferred.
The online publisher will usually have important information about the type of information that ends up on a website. He or she must decide the general tone of the site, as well as the flow of information, the ways in which people will access the information the editor wants visitors to see. The editor therefore usually works closely with web designers, who will create a functional layout for the site; the main page will be the main one for the most important information, while subsequent pages may cover topics in more detail.
Another primary responsibility of the online publisher is to interpret data about site usage to create more engaging content that will encourage Internet users to return to the site frequently. This can involve evaluating search engine optimization, or SEO, keywords, site usage data, and actual customer engagement in the form of email messages, contact form usage, and more. The publisher must be able to interpret user habits and figure out how to make the site friendlier, more accessible, and more present in the search engines that will link to the site. Moderation of client usage may also fall to the online publisher, although webmasters are more likely to assume such roles.
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