An online portal is a website that provides access to various information, tools, and links. It can serve different purposes, such as offering a range of commonly used services or being a business or industry-specific portal.
A portal is a door or entrance. The term online refers to the Internet and web pages that are part of the World Wide Web. An online portal, or web portal, is a website that provides an entry point for a variety of information, tools, and links.
An online portal can serve a variety of purposes. Some types of portals are meant to serve as a one stop shop for most of what some internet users would need most. By offering a range of the most commonly used types of information and services, and sometimes allowing for personalisation, an online portal can save the user a lot of time. Some of the typical offerings for this type of portal are the main current events found in many newspapers: headlines and links to important national – and perhaps local – news, weather forecasts, prime time television listings of the day, stock market and sports stocks. Also typical are entertainment news, health news, dating and romance advice, a horoscope, trending topics, hyperlinks to related sites, a search engine, and sometimes free web-based email.
Another type of online portal is a business portal, often called a business portal. This type of web portal is typically hosted on a corporate intranet and is the entry point to the intranet. Contains information and tools of interest and value to company employees. Like other portals, it may feature search engine functionality, but focuses on internal resources, access to web-based email, employee-specific content, and in some cases broader internet access, possibly only to select sites . This type of portal can also include functions associated with a corporate dashboard.
A vertical industry portal, or vortal, is an online portal specialized to reflect the interests and needs of members of a particular industry. Therefore, all information, be it data, news, statistics or research, tools, forums and other offers, is related to the target industry. Vortals can be hosted by interest groups, associations and trade journals. Vortals are found in fields such as agriculture, computers, energy, entertainment, business services, construction, and advertising, and can also be involved in e-commerce.
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