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An open house is an event where a business invites the public to enter the store, often to celebrate a milestone or new addition. It can bring publicity and potential new customers, and promotional gifts and food are often provided. Discounts and sales may also be offered.
A business open house is an event where a business invites the public to enter the store. In some cases, an invitation to a public open house is published in a local newspaper, while other times only certain people receive invitations by mail. Most open workhouses are between day and day. There are usually tables for guests to eat at. An open business house can be held for many different reasons, including opening a new store, adding a new staff member, or celebrating a company anniversary.
For example, a company that has been in business for 10 years may hold a 10th anniversary open house. The invitations or public announcement may contain something like “Please come join us on March 19 from 12-4pm to celebrate 10 great years of service to your community”. A business house opened to celebrate the addition of a new employee would announce the person’s name and title. A mention of food to offer and gifts to give out can help people participate in the open house.
Many companies give out small promotional gifts to open house attendees. Something as simple as a pen with your company name and contact information on it works well too. People can always use the pens and by personalizing them with company information, each pen is a useful piece of advertising. The food served in a workhouse varies, but sandwiches and other foods that can be eaten with the fingers are the most popular. Seating is often limited and people are standing and chatting near the food table.
Having an open house of business is usually a good idea if the company is on a budget. Bring publicity to both the business and potential new customers. Open workhouses can also help retain old clients; some company open houses are held as customer appreciation events. Trade open houses are generally a good time to present some information about the company and its products or services. For example, along with the sandwiches and cookies, brochures of new products and business cards could be placed on the table.
Some companies offer discounts and sales during an open day. Having an open business can be especially beneficial if a business is brand new or relocating. Even in smaller towns, many potential customers may not even realize the business is there or that it’s a business that has products or services they could use. Especially during an open house, it’s a good idea to have knowledgeable staff on duty to answer customer questions.
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