Anchor text is the visible text in a hyperlink that links to another web page. It is important for navigation and search engine rankings. Using targeted keywords in anchor text can increase website traffic and rankings. Specialized keyword research tools can help in creating effective anchor text.
Anchor text, sometimes referred to as clickable text, is an important part of a hyperlink coding that links an image or words to another web page or part of a page. A hyperlink contains a website address that is not visible to web surfers, as well as anchor text, which is visible and shows the viewer where the link leads. For example, in wiseGEEK®, the word wiseGEEK® is the anchor text. When this is included in the code of a web page, the hyperlink viewer does not see the website address; sees and clicks only on the word wiseGEEK®. Text-only view keeps websites simple and easy to read.
Anchor text is not only useful in helping web surfers click on a link and navigate to the appropriate website or page, but it is also useful in increasing the search engine rankings of a website. For example, By using targeted keywords in anchor text, webmasters can get higher search engine rankings, which translates into more traffic to their websites. In fact, many search engine optimization experts believe that proper use of anchor text is one of the most important factors in achieving high search engine rankings.
Many people use instructional words for their anchor text. For example, you might see phrases like “click here” or “join now” or “contact us”. While these words may grab the attention of the internet user, they don’t actually do much to boost your search engine rankings. Instead, a webmaster may have better results with the use of keywords related to his niche. For example, a person who has a search engine optimization website might do well to use “SEO services” rather than something like “click here now”.
Some search engine optimization experts consider creating anchor text a science; they don’t just pick sentences off the top of their head or even take words from a website’s content. Instead, they use specialized keyword research tools to figure out what people are scanning search engines for and create clickable text that uses those keywords. They also understand how much competition there is for certain keywords and attempt to pick those that provide the least competition. For example, if searching for a keyword or keyphrase causes hundreds of thousands of websites to appear on search engine results pages, an optimization expert may choose to use a less competitive, but still widely sought after. Using this strategy, you may be able to rank higher in search engines.
Protect your devices with Threat Protection by NordVPN
