Business-to-consumer e-commerce involves buying and selling products online, allowing consumers to shop anytime and anywhere. Merchants benefit from reaching a wider customer base and can automate the order fulfillment process. Marketing is crucial for attracting consumers and creating a successful online store.
Also known as B2C e-commerce, business-to-consumer e-commerce is the process of buying and selling products using the Internet, rather than through methods such as catalog orders or maintaining a brick-and-mortar retail establishment. With this type of business strategy, the consumer finds products online and orders them electronically. Payment is generally made at the time of purchase or the purchase is charged to a credit account established by the merchant for that consumer’s use. Once the order is approved, the merchant decides to ship the purchased items to the delivery address provided by the consumer.
With business-to-consumer e-commerce, consumers enjoy the convenience of shopping and ordering 24 hours a day. Online stores are set up to allow customers to browse at any time of the day or night and place orders that are automatically processed in real-time or confirmed by return email the next business day. Along with the benefit of anytime shopping, consumers can also shop with merchants who are across town, across the country, or an entirely different country. Conversion software allows you to convert prices into the consumer’s local currency, allowing the consumer to know what they are paying for in their own currency before ordering.
Companies using business-to-consumer e-commerce also benefit from the agreement. The presence of the online store allows the merchant to reach consumers who would otherwise never have known the merchant existed. As orders can be processed around the clock in most places around the world, there are no geographic or time restrictions on who can become a customer. This has led many retailers who operate brick-and-mortar outlets or include mail order as part of their sales strategy to establish an online presence and actively promote the site to consumers around the world.
Currently, there are many service providers that can help interested companies to develop a viable business-to-consumer e-commerce platform, including storefront, shopping cart and e-payment process. On the back end, suppliers can also help automate the order fulfillment process, streamlining procedures so that every customer order is prepared and shipped in the shortest possible time. As part of the overall business-to-consumer e-commerce strategy, marketing and promoting the online store using various traditional and online approaches greatly increases the chances of attracting consumers and creating a vibrant online clientele.
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