Billboard advertising has been used for centuries to advertise products, services, and attractions. The signs used must be large enough for drivers to read. Today, businesses use billboards alongside other advertising tools to reach consumers.
Billboard advertising is the use of roadside signs to advertise a wide range of products, services, and causes. In general, the signs used in these roadside advertising campaigns need to be of a certain size in order to actually be referred to as billboards. In general, the sign must be large enough for a driver or passenger in a vehicle to read the lettering clearly while navigating the vehicle along a road.
The use of billboard advertising has been around for many centuries. Before the advent of motor vehicles, primitive examples of billboards were sometimes used to warn people traveling on foot, horse, or carriage that an inn might be found some distance up the road. In addition to naming the inn and giving an approximation of the distance from the facility, the billboard sometimes lists some of the amenities such as clean beds, food, and the presence of facilities to accommodate the carriage or horse stall.
In the early 20th century, the growing use of automobiles quickly led businesses to use billboard advertising to advertise a wide range of products and services. RVs and motels would buy or rent billboards as a means of directing potential customers to their properties. Towns and cities have made use of billboards to entice the traveler to stop long enough to see some of the local attractions before continuing their journey. Roadside restaurants used billboards to advertise hot meals at competitive prices. The effectiveness of these ads led to the creation of a whole new branch of the advertising industry as customers demanded newer and more attractive ads that would grab attention and make the traveler stop and spend money.
While many advertisers today use electronic advertising and other types of advertising, billboard advertising remains an effective means of reaching consumers. Because billboard advertising is available for customers to view around the clock, billboards work very well alongside other advertising options. Today, it’s not uncommon for businesses to list website addresses on billboards and call attention to products or sites of interest. This type of free advertising allows billboard advertising to work in harmony with other advertising tools and further enhance the overall potential of the marketing campaign.
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