Blog marketing is a new form of internet marketing that uses blogs to attract search engine traffic and increase exposure. Blogs are easy to update and encourage customer participation, making them a strong supplement to a business website. Blog marketing also offers an opportunity to reach out to customers and address issues directly. By creating a blog that is of interest to a large internet user base, businesses can attract inbound links from other sites and get free market research.
Blog marketing is a relatively new form of Internet marketing that relies on blogs as an advertising vehicle. Because blogs are so good at attracting search engine traffic, and because their format lends itself to being updated frequently and easily, many small businesses and corporations have found blog marketing to be an ideal way to stay in touch with their customer base and increase their exposure on search engines at the same time. Blog marketing is considered one of the cornerstones of a strong Internet advertising campaign and has also become an important vehicle for customer relations and public relations.
Basically, blogs are just websites that display information in a specific way. Due to robust back-end update systems, however, they lend themselves to being updated by members of a business or marketing team quickly and easily. And thanks to a strong built-in feedback system, they encourage customer participation, feedback, and viral marketing. For these reasons, they are seen as not only a strong supplement to an existing business website, but in many ways a major force in terms of reaching new and existing customers.
Many businesses use blog marketing because it’s relatively easy to attract inbound links from other sites. While many sites may be reluctant to link to a business site, a blog often seems far more human and interesting, and therefore other blogs and online directories may link to it. This solves one of the big dilemmas facing businesses trying to adapt to the world of online marketing, where often the best advertising comes not in the form of paid ads, but through word of mouth and direct linking.
To successfully leverage blog marketing, you must first create a blog that is of interest to a large Internet user base. Many companies have found that by giving their employees a relatively free voice in discussing company life, they create resources that captivate people. Seeing the inner workings of big companies is compelling for many people, and a blog offers a seemingly uncensored view of that world. Other companies have their CEOs, CFOs, or presidents who post on a company blog, giving people a bird’s-eye view.
Besides advertising, blog marketing also offers a great opportunity to reach out to customers. New product releases, for example, can be announced on a blog, instantly informing regular blog readers and providing them with an easy place to link to in their communications, creating the potential for buzz to build within hours of product releases. a product, or even before it. Blog marketing vehicles double as public relations vehicles, as miscommunications or issues with the public can be addressed directly on a blog, and the tone and vibe of blogs lends them feeling much more personable than a regular press release .
People attracted to blog marketing may also be enticed to participate actively in the business through direct feedback. Blog commenting tools allow users to instantly provide their feedback on everything from new products, to new advertising campaigns, to big changes in the company. This is not only a form of outreach but also serves as a vehicle for businesses to get new ideas and free, wide-ranging market research.
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