Bloggerazzi refers to websites or blogs that provide celebrity news, photos, and videos. Prominent members include Perez Hilton, TheSuperficial.com, and TMZ.com. Some use a media team, including paparazzi, to deliver content. The style is compared to tabloids, but offers same-day coverage and reader interaction. Copyright infringement and defamation are issues, and some celebrities combat innuendo with their own online presence. Bloggerazzi encourages collaboration and reader submissions. Gawker.com used a map to track celebrities using tips from the public.
The term bloggerazzi is a portmanteau of the words blogger and paparazzi. It refers to those websites or blogs dedicated to providing celebrity news such as gossip, photos and videos.
Prominent members of the Bloggerrazzi include celebrity blogger, Perez Hilton, TheSuperficial.com and Dlisted.com. Some bloggerazzi members, such as X17online.com and TMZ.com, employ a media team to deliver celebrity news on the web. Teams can include photographers or paparazzi who film the celebrities and web personnel who then post the content to the website. TMZ’s media team has also expanded to include a reality television show, chronicling the day-to-day process of TMZ photographers capturing footage of celebrities and office staff discussing what content is suitable for the website.
The flashy headlines and terse comments typical of a bloggerazzi website have often been compared to online print tabloids, such as The Enquirer or Star magazines. Unlike tabloids, bloggerazzi has the advantage of offering same-day celebrity coverage, archived news stories, and forums for reader interaction. As a result, many tabloids have capitalized on these trends by hosting their own websites to complement their newsstand content. In addition, many mainstream newspapers have implemented bloggerazzi-style celebrity gossip blogs on their official news sites.
While it is difficult to control copyright infringement and defamation of Internet personalities, from time to time individuals or organizations will take action against stolen photos or defamatory statements made by bloggerazzi. In 2006, one of bloggerazzi’s most famous members, Mario Lavandeira, aka Perez Hilton, was sued for $7.5 million by a photo agency that claimed he used their photos on his website without their permission. Blogger websites that feature “exclusive” content, such as photos of a celebrity’s baby from a special edition print magazine, are often hit with cease and desist letters from the magazine or the celebrity’s attorney.
Some celebrities have attempted to combat online innuendo made against them by bloggers by using the internet for their own promotional purposes. Many celebrities use web 2.0 tools like MySpace, Facebook or their own blogs as a means to connect with their audience and directly clarify misconceptions.
Many bloggerazzi members encourage a collaborative approach to their celebrity reporting by encouraging reader comments on their blogs or websites and inviting members of the public to submit photos or videos they have taken of celebrities. The website Gawker.com used a map called Gawker Stalker to track the whereabouts of celebrities using tips submitted by members of the public.
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