Trademark management software helps companies manage their trademark portfolio, enforce trademarks, track dates, secure trademark rights, and collaborate. It also assists with record-keeping, registration, workflow management, budgeting, and reporting. The software improves trademark department performance and knowledge.
Trademark management software enables a company’s trademark management department to manage their trademark portfolio, assist them in enforcement, track dates, help them secure rights to a trademark, and foster collaboration within of a company. Managing and protecting a company’s brand and image is critical to a consistent and stable image. Trademark management software allows a company to monitor and keep up to date with trademark laws and licenses and provides detailed reports on a company’s trademark portfolio.
Record keeping is an essential function of brand management software. Trademark filing records for registration, disputes, image logs, contracts and assignments are stored in the software database. The software will also house the scanned files and allow for diary-like entries to create a comprehensive record of information and correspondence relating to a brand. All interactions with lawyers, brand managers and inventors can also be logged in the logging function of the software.
Trademark registration is one of the most important features of trademark management software. It helps keep track of all dates and deadlines and will send reminders to all staff members or assigned lawyers. Important registration dates include renewals, expirations, ITU expirations and Sec 8 Affidavits. Many programs automatically calculate dates based on the date of prosecution, country, and filing type.
Workflow management involved in brand management is another important part of brand management software. You can monitor the customization of the business workflow and process of filing, responding to complaints, reporting benefits, handling registration certificates and other processes. Departments can also customize workflow checklists and email reminders in the software to increase communication between departments and external contractors and to ensure procedures and processes are followed. The trademark management software will also enable various staff members in different departments to work together to review and approve trademark applications and to track searches and information.
The budget and expense management of a brand department can also be completed by a software program. Estimates and actual cost of services are recorded and analyzes and reports can be generated. The department can also create invoices and manage payments using the software’s database. Through the software, you can also set up email alerts to notify your department of pre-defined cost parameters so that resources are allocated efficiently and budgets are maintained.
The trademark department also uses reporting and data analysis to present prosecution, expense and performance information to company executives. The robust reports generated by brand management software can help a company analyze data and create customized reports. Thanks to the efficiency and workflow solutions created through management software, a trademark department can improve its performance, management and knowledge of trademark and intellectual property information.
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