“Brideorexia” is a dangerous trend where women lose weight at an unhealthy rate before their wedding, often due to pressure from the wedding industry. It is a form of anorexia and can be accompanied by bulimia. Warning signs include extreme diet plans and discussions about weight. It is important to create a supportive environment and seek professional help if necessary.
The term “brideorexia” was coined to describe women who lose weight at a dangerous rate or in unhealthy ways before their marriage. This is simply a form of anorexia, a dangerous and sadly widespread eating disorder. According to an article in the science journal Appetite, up to 70 percent of American women are on some form of diet and exercise within six months of their wedding date.
Many people have pointed to Brideorexia as a symptom of America’s incredibly bloated and complex wedding industry. The wedding industry worldwide is quite large, but in the United States in particular, people spend large sums on their weddings in pursuit of perfection, with many families going into debt to pay for wedding ceremonies. Brides in particular tend to come under a great deal of pressure to look absolutely perfect before their wedding.
Throughout human history, women have tried to look beautiful for their weddings, but the pursuit of perfection has reached new heights. Many brides engage in extensive regimens before their weddings to achieve flawless, tanned skin, for example, and Brideorexia is simply one aspect of the pursuit of perfection. While a moderate diet and exercise program before the big day isn’t entirely unreasonable, especially if a woman wants to reach a healthier weight anyway, the anorexic behaviors associated with some brides are dangerous and very sad.
Seamstresses and companies that supply wedding party apparel have long commented on brides deliberately ordering dresses that are too small, using the dress as motivation to reach a desired weight goal. Seamstresses point out that it can be devastating for brides to fail to achieve a desired goal, and because goals are often unrealistic, this is very common. Also, weight loss isn’t always predictable, and in the case of a bespoke gown, it’s impossible to predict exactly how the gown will fit if the bride is smaller, so this practice is also counterproductive.
Just like anorexia, brideorexia can manifest itself in a number of ways, but is characterized by extreme calorie restriction with the goal of starving the body into weight loss. This can include the use of diet pills and other techniques to encourage weight loss, and in some cases a case of Brideorexia can also be accompanied by bulimia, an eating disorder that involves bingeing and purging. Like anorexia, brideorexia affects women of all sizes, including women who are already thin or even underweight.
The signs of eating disorders can be difficult to detect, as many eating disorder victims try to hide the problem. Some warning signs can be repeated discussions about weight and the desire to look perfect, along with discussions of extreme diet plans. Members of the wedding party may want to keep the bride’s orexia in mind, so they can create a supportive and encouraging environment where the bride’s weight is not the main focus. It is important to remember that many people with eating disorders are highly resistant to the intervention, and if you suspect that someone you know may be in the throes of an eating disorder, you may wish to seek professional help from a physician or a psychologist who specializes in eating disorders. .
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