Catalog printing is a popular marketing tool for businesses of all sizes, with different printing processes available. Careful planning and clear copy are important, and a well-balanced layout is key. Even small catalogs can be effective in boosting sales, and re-orders from repeat customers are a potential benefit.
Catalog printing is a popular way to market a company’s offerings. An attractive, well-designed catalog can sell products or services for virtually any business. Businesses of all sizes often use catalogs in their marketing plans. There are many catalog printing companies available offering everything from black and white to color printing. There are also different processes available for catalog printing including offset, digital and web-based printing.
Distributing catalogs is a highly effective way to increase sales. A variety of products and services can be displayed effectively and attractively with well-designed informational catalogs. To get the maximum benefit, careful planning should go into catalog printing and time should be spent creating the best possible marketing tool.
When preparing for catalog printing, be sure to develop clear copy. Review your copy and check it for correct information. You don’t want to print thousands of catalogs, only to find that you misspelled your company name or included the wrong contact information. Whenever possible, ask a second person familiar with your business to check your copy as well.
Choose a layout that is well balanced. Avoid cramming too many products or too much information onto one catalog page. A catalog with too many products per page can overwhelm customers and make them less willing to read it.
Many companies choose to hire a designer to help them with the layout and planning of their catalogues. These designers usually have skills and experience in preparing catalogs for print. Catalog printing companies sometimes have in-house designers who provide help in producing effective catalogs.
You don’t need to have thousands of items to create a successful catalog. Catalog printing can encompass everything from a simple four-page folded catalog to book-sized catalogs with hundreds of pages. Even businesses with minimal product offerings find catalogs effective in boosting sales. Sometimes, smaller catalogs are even better than larger versions in piquing potential customers’ interest. After all, browsing a catalog of 1,500 items can be overwhelming for some people.
When considering the advantages and disadvantages of catalog printing for your particular business, consider the potential for re-orders. Not only do you expect to receive significant initial orders for your catalogs, but you may also receive orders from repeat customers months after your catalog mailing. Additionally, the initial recipients of your catalogs can let others browse them as well, generating more sales in your own way.
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