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Clove gum, produced by Cadbury Adams since 1914, is a popular and nostalgic chewing gum flavor. It is closely associated with the 1920s and was popular during the Prohibition era. The company only produces it every few years, so fans are advised to stock up when available. Cadbury Adams also produces Black Jack and Beemans gum, both in limited quantities.
Clove gum is a type of chewing gum flavored with cloves. The distinctive flavor has made it a coveted item, and since only one manufacturer makes the original version, it can sometimes be hard to find. Fans are often good at tracking down new suppliers, and when the flavor is released to the market, sharp-eyed aficionados tend to do so quickly.
This type of rubber has been produced since 1914 by the Thomas Adams Company. Commercial production of gum only dates back to the mid-1800s, so clove gum is one of the oldest continuously sold flavored gums on the market. It was especially popular in the Prohibition era, when people believed they could hide the scent of alcohol on their breath by chewing it. The Adams company has since been acquired by candy giant Cadbury and is known today as Cadbury Adams.
Many people see clove gum as nostalgic or old-fashioned because it has been in continuous production for so long and is closely associated with the 1920s. Cadbury Adams continues to use the same packaging they used in 1914 to capitalize on the nostalgia factor, and the formula has also remained largely the same. Cadbury Adams also makes Black Jack gum, another popular anise-flavored vintage gum brand.
Since most people only accept Adams Clove Gum as original, they are limited by the company’s availability. This flavor is only produced every few years and while it is produced in large quantities, candy and gum vendors typically sell out at some point. Fans are advised to stock up when they find it on the market, and take advantage of the many nostalgic candy purveyors on the Internet to track supplies when it’s available.
In addition to clove and blackjack gum, Cadbury Adams also produces Beemans gum, which has a mint flavor, also in limited quantities. Beemans was invented by an Ohio doctor in the late 1800s. While production was briefly halted due to a decline in interest, the gum was brought to market in 1985 to popular acclaim when it was marketed as part of a campaign of nostalgia. The scarcity of all three brands of rubber undoubtedly adds to the allure.
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