Corporate social networking is an internal platform for employees and customers, but it can be costly and may not provide proven benefits. Some employees enjoy creating a separate corporate social networking page, while others find it pointless. Building a social networking platform piecemeal is recommended, as success rates are inconsistent.
When companies create an internal social networking platform that only employees and customers can access, this construct is known as corporate social networking. Many companies have begun building internal social networks to maintain teamwork and to allow customers an inside look at corporate employees. While seemingly beneficial, corporate social networking can cost companies a great deal of money without providing any proven benefits.
There are already various social networking groups and most of these groups can be joined for free. Conversely, building a corporate social network can cost a large company thousands of dollars. To build an internal network platform, various specialists must be hired, including a technical team, software consultants and software architects. Once a platform is built, employees and customers need to create profiles, keep updates, and network within a corporate social networking group.
Studies have shown that many employees don’t want to put the time or effort into setting up a business networking page. Because employees can’t access an internal social networking group after leaving a job, many employees find spending time working on a networking page pointless. In addition, any information posted on a company social networking page remains the property of a company. Therefore, most employees looking to gain recognition with new clients and new employers won’t take the time to set up an internal social networking page.
On the other hand, other studies have shown that many employees enjoy creating a corporate social networking page separate from a public social networking profile. While it is possible to add co-workers and supervisors to a public social networking group, many people prefer to keep their social lives separate from their work lives. Additionally, some workers find it beneficial to create internal blog posts, comment on projects, and keep up with work-related news.
The notion of corporate social networking is fairly new. While some companies have been trying to build functional internal networks for a long time, the success rate of these networks is inconsistent. Business analysts recommend that companies look into building a social networking platform piecemeal rather than investing thousands of dollars to build an entire networking suite. Large companies around the world have begun testing the effectiveness of internal social networking, and many smaller companies have followed suit. As with many new business ideas, social networking within a business setting can prove useful, or it can simply fall by the wayside.
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