CPM field marketing tracks marketing activity by impressions, both online and in physical stores. It includes merchandising, brand presence, and direct selling, and can increase brand awareness and sales.
CPM (cost per impression) field marketing is a specific marketing approach that tracks marketing activity by impressions. It usually relates to Internet advertising advertisements placed on websites, although it can also relate to physical advertisements. Field marketing carries the basic definition of an advertisement that influences customers at the point of sale. Common forms of CPM field marketing can include merchandising, brand presence and direct selling. Many different types of businesses can use this practice in their business, both in online retail and in physical stores.
Advertising impressions represent any advertising or marketing tool placed in front of a customer. Internet advertisements, for example, often use space on pages on a retailer’s website. Businesses pay for the ad based on the number of clicks customers make on the ad. The number of impressions, however, represents the number of times the ad appears on any page of the site. Businesses find CPM field marketing effective because they pay for impressions or ad clicks, depending on the contract with the website owner.
Field marketing as a tool places advertisements “in the field,” such as in a store or where other merchandise exists. For example, when shopping at a clothing store, a branded company may place advertisements and displays in specific departments. In this case, CPM field marketing represents the number of impressions a customer sees from the display. Companies use displays and other field marketing techniques to place advertisements directly where customers shop, often referred to as merchandising. The number of impressions depends on the customers visiting the store and viewing the display.
Overall, CPM field marketing requires a plan like any other business activity. Many companies engage in these activities to expand their brand presence. Not all forms of marketing or advertising will increase sales. CPM field marketing, however, increases the company’s brand awareness among consumers. Effective brand presence means that a company will generally be at the forefront of the consumer’s mind when purchasing specific products.
Direct sales represent another aspect of CPM field marketing. This method removes middlemen from the sales and marketing process for businesses. For example, a manufacturer might implement a retail website to sell its products directly to consumers, bypassing members of the supply chain. CPM field marketing allows the company to place advertisements for its products on the website as customers check out and purchase merchandise. This allows you to increase sales when a customer buys goods.
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