Cream of Wheat is a packaged hot cereal made from ground wheat and enriched with added nutrients. It is a customizable breakfast staple in the US, available in instant and original forms with various flavors. New products include multigrain cereal and gluten-free Cream of Rice.
Cream of Wheat is the trade name for a type of packaged hot cereal, sometimes known as “porridge.” The cereal is made from ground wheat, ground to a fine consistency, to which hot liquid is added so that it becomes creamy, albeit slightly grainy. The family of hot cereals sold under the Cream of Wheat brand are currently owned by a US-based company, B&G Foods. This product is enriched with added nutrients to make it a healthier breakfast dish. Similar hot cereal products include Malt-o-Meal and Maypo.
Many cultures enjoy some type of hot cereal as a breakfast food, often calling it “porridge.” The type of grain used and the hot cereals depend largely on cultural tastes and preferences. Cream of Wheat became popular in the United States and many people came to enjoy this relatively bland yet comforting breakfast food. In fact, its blandness makes cream of wheat easily customizable. Many people add cream, sugar or fruit to their bowl of cream of wheat to add more nutrition, calories and flavor. This breakfast cereal is often a staple for people recovering from an illness and need to eat a bland or “soft food” diet.
There are several varieties of cream of wheat available in the market, giving consumers a choice regarding cooking methods and flavours. The product is available in both instant and “original” forms: the instant version is measured in small packets and can be prepared directly in a bowl with hot water. Original Cream of Wheat is cooked on the stove top along with milk, water, or a combination of the two, and needs to be stirred slowly as it reaches a suitable consistency. Microwave preparation is also possible when using “original” mixes. There are several flavors available in the instant version, reducing the need for consumers to add their own flavors.
In response to dietary trends and concerns, new products have been introduced, including a multigrain cereal and rice creamer. Cream of Rice was developed, in part due to concerns about food allergies and gluten intolerance. This new cereal is made from milled rice, which is gluten-free and is an easier grain for many to digest. Cream of rice is also used as a “staple food” by parents of babies and toddlers.
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