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Custom packaging is designed to fit and protect products during shipping, while also promoting branding and marketing. It allows companies to be creative with unique designs that distinguish their products from competitors.
Custom packaging is customized packaging. The term packaging can describe shipping boxes and containers used to transport goods from one place to another. It can also describe the container of a good, which protects the product inside and contains the brand image for the company selling the product.
There are typically two main purposes for custom packaging. The first purpose is to fit the product or item securely inside, usually in the event that the item needs to be shipped or moved in some way. The second main purpose is for branding or marketing purposes.
When an item does not fit into a standard sized box or container, custom packaging may be required. For example, a motorcycle manufacturer that needs to ship motorcycles from its manufacturing plant in Indiana to dealers in China may need to make special shipping containers. The bespoke packaging will not only need to fit the motorcycles, it will also need to protect the motorcycle from damage in transit.
Primarily, bespoke packaging is designed to promote and market the product within. Amazon.com, for example, uses Amazon-branded shipping boxes to ship orders placed on the website. Not only does the recipient recognize the Amazon-branded shipping package when it arrives at their door, but the Amazon brand is exposed to anyone and to all who see the package along the delivery route.
Custom packaging for products found on store shelves also serves a threefold purpose. Custom packaging will most likely protect the product or hold the product together. For example, a spice company might have created custom packaging in the form of a shaker. The shaker contains the spice on the inside, the spice’s brand and company ingredients on the outside. The package design allows the spices to sit securely on the shelf and also contains the UPC code so it can be scanned for purchase during checkout.
Bespoke packaging allows companies to be creative with their designs. For example, every coffee pot that is sold at your local grocery store is shaped a little differently than its competitors. The wrap around the bottle is also specially designed to contain the color scheme, logo and overall branding look of the company selling it. In short, custom packaging is unique packaging that distinguishes a product from the same or similar products.
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