Digital assets are materials in digital form owned by individuals or organizations. Digital Asset Management (DAM) refers to strategies and structures used to organize and track digital assets. Digital asset software can capture, organize, locate, tag, analyze, edit, export, version, alter metadata, display a slideshow or sequence of assets, archive, backup and optimize. There are three main types of digital asset software: browser, cataloging, and DAM software. Examples include iPhoto®, Microsoft® iView MediaPro®, and Adobe® VersionCue® integrated with Adobe® Bridge®.
A digital asset is material in digital form, such as animations, audio, graphics, text and video, owned by an individual or organization. A digital asset may be owned outright, if it was created or purchased by the individual or organization, or the rights to use it, with or without restrictions, may have been licensed by the winner or the holding company. Digital Asset Management (DAM) refers to the strategies and structures used to organize and track digital assets. Digital Asset Software is another name for a Digital Asset Management System (DAMS).
Different companies’ digital asset software may have different capabilities. Depending on its features, this type of software can be used to capture, organize, locate, tag, and analyze digital assets. Digital asset software may also provide the ability to edit, export, version, alter metadata, and display a slideshow or sequence of assets. Other possible functions include archiving, backup and optimization.
There are three main types of digital asset software. The type named browser looks at file information and presents it to the user, but does not store it. iPhoto® is one example. A second type catalogs information, or metadata, in a separate file such as a database, making access more efficient and providing the ability to create and maintain virtual sets. This is called cataloging software and Microsoft® iView MediaPro® is one example. Finally, Adobe® VersionCue®, integrated with Adobe® Bridge®, is an example of DAM software where assets and their versions are actually archived — in VersionCue® — and browsable — via Bridge®.
iPhoto®, part of the Apple® ILife® collection, is digital asset software created specifically for photography. In addition to the usual tagging, searching, and organizing features, iPhoto® has a feature called Faces that uses facial detection and recognition as a means of proposing faces that might be the same person to the user for approval or rejection. iView® is not linked to a particular group of software or a particular operating system and has the advantage of allowing the user to work on the catalog in a completely separate way from interacting with the digital assets themselves. Adobe® Bridge®, referred to as the “media manager,” accompanies Adobe’s Creative Suite® editions, as well as some of its standalone programs, such as Photoshop®, Illustrator®, Flash®, and InDesign®, and is capable of handling non-Adobe® and Adobe® of any type of media. It is connected to Adobe® Version Cue®, called an “asset management system”, which is intended to act as a virtual server for collaborative work using common files or a file manager for an individual.
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