What’s Digital Media Software?

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Digital media software allows users to manipulate audio, photos, and video files in a binary format. The software provides tools to adjust attributes and integrate media into a single presentation, which can be shared via DVD or CD.

Digital media software refers to computer application programs that allow a user the flexibility to manipulate and control many aspects of digital media files. The three discrete components of digital media are audio, photographs and video. With digital media software, a creator can combine the various building blocks of digital media into a unified production and easily share it with others.

Digital media, as opposed to analog media, are created by digitizing the underlying data into a binary format that computers can easily interpret. Modern personal computers, equipped with powerful processors and large hard disk storage capacities, can now handle the billions of bits of data that includes digital images, sound and video. Digital media software provides the necessary tools and a graphical user interface to perform these tasks.

Using the various tools provided in the digital media software, the underlying attributes of each digital media type can be adjusted or manipulated with great precision at the user’s discretion. Photographs may be color corrected, for example; exposure, brightness and contrast can be changed. Stains and other unsightly blemishes can be completely removed.

The variable characteristic of audio or digitized audio files can be changed in a similar way. Parts of the audio can be cut, copied and pasted, and discrete parts can then be combined into one continuous recording. Amplitude and volume can also be adjusted and controlled, anywhere in the audio track. Fading in and out of songs or audio recordings can be achieved easily by adjusting the volume curve from within the software application program.

Digital video editing software can be used to place video clips imported from a camcorder onto a graphical timeline, where they can be shortened, trimmed, and rearranged into any sequence to achieve the desired effect. Sound and other audio files can be imported and added to the timeline and arranged for playback at any point in the production. Still photographs can be added to the timeline and interspersed with video clips to create a montage effect.
Digital media software typically performs these integration tasks via a drag-and-drop interface or through the import/export or cut-and-paste commands contained within each application program. With digital media software, users can seamlessly integrate sound, photos and video into a single presentation. Users can then share the production with others by copying the project file to a DVD or CD for distribution.




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