Hanger marketing involves creating flyers to be hung on door handles in neighborhoods, advertising businesses or special offers. It can be effective in grabbing attention, but has downsides such as cost, potential damage, and negative public perception. Multiple campaigns are recommended.
Hanger marketing is the process of creating special flyers that will be hung from door handles and distributed throughout neighborhoods. Door hangers, as these flyers are known, often advertise new businesses in the area, special offers being offered by a local business, or simply contacting a business information. A doorhook marketing campaign has distinct advantages and disadvantages, and carrying out such a campaign must be carefully considered, both in terms of effectiveness and implementation; It’s important to remember that it can cost companies money to hire someone to distribute the flyers, which can negate the potential benefits.
A significant benefit of a hanger marketing campaign is the ability to keep hangers out of the junk mail and in front of the consumer. Many people who receive advertisements in the mail immediately dismiss them without considering them; door hanger marketing flyers are more likely to grab a homeowner’s attention and he or she is likely to at least read the ad. It is generally recommended that an advertiser run more than one hanger marketing campaign to ensure the customer sees the business name more than once, although over-saturating ads can become a nuisance for owners.
One of the biggest downsides to the hanger marketing campaign is the likelihood that the hangers will blow in the wind or be damaged by exposure to the elements before the passenger is seen by the resident. Business people usually try to avoid this problem by printing the flyers on high quality paper or cardboard and purchasing door hooks specially designed to stay on the door handle even in high winds. This will avoid waste – another side effect that can reflect badly on business – and avoid excessive wasteful spending, as every passenger who doesn’t make it to a customer loses money.
Another downside of the hanger marketing campaign is public perception. Many people appreciate receiving free or discounted offers, while others may find a door hanger a nuisance. If the customer reacts as such, they are likely to associate that particular business with negative feelings, making the customer less likely to visit the advertiser’s business. The business should offer valuable services, discounts or free promotional items to ensure that the owner doesn’t start to think of the business in a negative light.
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