Enterprise Feedback Management (EFM) is a software-based approach to creating and managing surveys that involves authorizations and permissions throughout the process. It aims to collect information about customer satisfaction and provides tools to analyze the results, making it a cost-effective approach to customer surveys.
Enterprise Feedback Management (EFM) is the collective term used to identify strategies that enable you to create and manage surveys more efficiently. Unlike other methods of creating surveys, the software used in this approach requires the issuance of a series of authorizations and permissions throughout the process. The end result is surveys that can be used to gather business intelligence that can be analyzed and distributed throughout the operation, which in turn helps to strengthen all departments and divisions in the company,
With enterprise feedback management, which aims to collect information about customer satisfaction, the process often starts by involving specific departments in the organization to prepare an easy-to-understand customer survey. At the same time, the survey must be able to trigger timely responses that can be evaluated and organized into some sort of useful format. As part of the process, survey authors are selected from all relevant areas of the business operation and are tasked with helping to assemble the survey that is ultimately put in front of customers. A unique system of checks and balances inherent in the EFM software requires that each piece of research be approved by someone other than the original author. This step helps minimize redundancy in the search and keep the overall flow of the document logical and easily understood by the customer.
Along with the survey creation process, the company’s feedback management software also provides tools that can be used to analyze the results of the survey project. As responses are received, data are entered into the system, which organizes, qualifies and tabulates the accumulated results. This approach saves a lot of time in obtaining useful survey data, as well as limiting the degree of subjectivity that can impact those results. Ideally, customer intelligence gathered and organized will result in data that helps identify where customer relationships are strong and where the company needs to make some improvements to increase overall customer satisfaction.
In addition to improving the efficiency of the data collection process and helping organize that data into some sort of useful format, managing company feedback is also a more cost-effective approach than other approaches to customer surveys. EFM reduces the amount of time spent evaluating and organizing the data, which in turn reduces the expense of conducting the survey. When coupled with the potential to increase customer loyalty and increase sales, the value of enterprise feedback management quickly becomes apparent.
Asset Smart.
Protect your devices with Threat Protection by NordVPN
