Fashion Week is a week-long event held twice a year in major cities where designers showcase new lines of clothing, shoes, bags, and accessories. The “Big Four” Fashion Weeks in Milan, Paris, New York City, and London set the trends for the following seasons. Fashion critics and the general public attend the events, and media reports on notable styles from the runway. Regional fashion weeks are also held worldwide to promote local designers and products.
Fashion Week is an event where designers get a chance to showcase new lines of clothes, shoes, bags and other accessories. As the name suggests, Fashion Week usually lasts about a week and features the latest from the fashion world. The “Big Four” Fashion Weeks in Milan, Paris, New York City and London determine what’s in and what’s out next season and attract a great deal of attention and buzz.
During a fashion week, designers organize a series of shows where models display their pieces. Often, multiple facilities hold runway shows at the same time, accommodating the large number of designers that may be in attendance, and dresses may be modeled by famous supermodels or relative unknowns, depending on the designer.
Fashion Weeks are held twice a year, once in Spring/Summer to showcase Fall/Winter styles and once in Fall/Winter for Spring/Summer lines. The long delivery time gives buyers enough time to order and sets trends for the following seasons. As well as showcasing regular lines, designers can also showcase concept pieces during fashion week, with these garments meant to impress the public rather than showcase a particular style.
This concept originally originated as a way for designers to promote lines for upcoming seasons, and Fashion Week events were primarily frequented by shoppers for major department stores and retailers. Shoppers would get an idea of what’s trending next season by attending Fashion Week and be able to order the products that interest them. Fellow designers would also attend Fashion Week events to see the projects other designers were working on.
Over time, fashion critics also started attending the fashion week and the events started attracting the attention of the general public. Fashion-followers can attend numerous shows over the course of a Fashion Week event, and some shows are hot items, with stiff competition to get their foot in the door. Handbags and other giveaways are also common during Fashion Week.
The media typically reports on the notable styles from the runway, inspiring lesser designers and alerting the public to upcoming trends. Some people are also interested in stories about Fashion Week parties, concerts, and other events involving celebrities, but not necessarily fashion.
In addition to the Big Four, numerous other cities around the world host regional fashion weeks. These events can feature local designers along with some major fashion houses and are used to promote interest in the region and its local products.
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