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Flash games are interactive media created using Adobe’s Flash software. They range from action/adventure to puzzle games and have opened doors for game developers. Advertising revenue is the primary source of income for developers, and Flash games are used for effective viral marketing campaigns. The possibilities for cross-platform entertainment are endless.
Flash® games are interactive media created for online and mobile applications using Flash® software owned by Adobe and developed by Macromedia. Originally developed as an animation program, programmers and artists began using Flash® to create interactive games using proprietary ActionScript® code.
Flash® games range from action/adventure, RPGs, simulations, 2D side scrolling and puzzle games, to 3D first person shooters and massively multiplayer (MMO). There are tens of thousands of games available on the web, and the applications are endless for developers. With free online Flash® games and even online casino games, players can enjoy a plethora of unique titles, many with professional production values; solid graphics and sound, immersive story and gameplay, simple interfaces and high replay value. Many of the Flash® games are also based on popular existing titles and are just as addictive as their console, arcade and PC counterparts.
Flash® game developers have also met with critical acclaim, and for some, their creations have opened doors of opportunity into the realm of professional game development. Many next-generation developers now use Flash® components to design user interfaces, because ActionScript® works well and keeps file sizes to a minimum. This is especially useful when developing a content-heavy game with highly detailed, fully rendered 3D objects. It is also compatible with many other scripting languages.
Today, as more and more consumers spend more time online and on their mobile devices, Flash® games are easily accessible, addictive, and inexpensive—usually free. With many of the games available for free download and/or instant play, how do many of these developers make money off their products to cover their development? Advertising revenue makes up the majority of a game’s or Flash® gaming site’s revenue. Who ever said that video games rot your brain?
New media requires new marketing tactics, many of which have used Flash® game creation to produce effective viral campaigns for products and services from around the world. Some companies are even using quirky Flash® games to promote their brand on the web or through mobile ads, and that’s just the beginning of that content creation and implementation. As new media developers and technology advance, Flash® games will only become accessible. From the casual gamer to the hardcore gamer, developers will continue to use this powerful gaming tool to create more extensive and integral forms of cross-platform entertainment. The possibilities are endless depending on the teams behind these games.
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