Gatorade, originally developed in 1965 to help athletes cope with heat, is a popular sports drink named after the University of Florida Gators. It contains electrolytes, carbohydrates, and is available in various flavors. The Gatorade Sports Science Institute was founded in 1998 to continue research in the area of electrolyte and carbohydrate loss in athletes. Gatorade has since developed various products, including Propel Fit, Gatorade 2, and Gatorade Tiger, which was later renamed Focus.
Gatorade, or Gatorade G as the product rebranded as of early 2009, is a popular sports drink invented in 1965 by a team of researchers at the University of Florida. The drink is named after the University Florida Gators athletic teams. It was developed by university researchers after the assistant engineer asked the research team to help find a way to help athletes cope with the heat. When research revealed that athletes were losing important fluids and electrolytes and carbohydrates through sweating, Gatorade was formulated to replace the lost nutrients.
Carbohydrates are biomolecules that transport and store energy in the body. Electrolytes are salts and minerals that need to be replenished in the body. Interestingly, the Florida Gators started to improve on their overall wins after teams started drinking Gatorade at games. More college sports teams began ordering Gatorade, and by 1983, the product was the official sports drink of the National Football League (NFL). It later became the official drink of many professional sports teams.
In 1998, the Gatorade Sports Science Institute was founded in Barrington, Illinois to continue research in the area of electrolyte and carbohydrate loss in athletes. The Gatorade in-car drinking system was developed in 2001 to successfully help race car drivers stay adequately hydrated during high-temperature racing. Also in 2001, the Gatorade Performance Series drinks, energy bar and smoothie were launched. In 2005, Gatorade Endurance products were created to specifically address the electrolyte needs of endurance athletes such as runners.
Gatorade Endurance Formula sports drink is high in sodium, as required by endurance athletes, but most other varieties of Gatorade are low in sodium. Sodium in one type of electrolyte lost through sweat: potassium, magnesium, and calcium are others. Gatorade, or Gatorade G, contains a varying amount of electrolytes depending on the particular line of beverages. Many of the sports drinks contain vitamins and most have corn syrup as a carbohydrate. Gatorade & King; the flavors are natural and include the original, lemon lime, as well as orange, fruit punch and grape varieties.
One line of Gatorade products, Propel Fit, is artificially sweetened. It was first released in 2000 and the kick was added to the line in 2006. The fresh, light rain flavor of Gatorade was featured in 2006 with the name later changed to No Excuses in 2009. Gatorade 2, o G2, a successful low-calorie version of Gatorade, was introduced in 2007 in mixed flavors such as blueberry-pomegranate and strawberry-kiwi.
Gatorade Tiger sports drink was created in 2008 for golf pro Tiger Woods. Woods chose Cool Fusion / Lemon Lime, Red Drive / Cherry and Quiet Storm / Grape for product flavor options. In 2009 re-branding of at least six Gatorade product lines, the Tiger drink was renamed Focus. Theanine, an amino acid found in tea thought to improve mental focus, has been added to the drink. Tiger Woods continued to endorse the new Gatorade Focus line.
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