What’s generative design?

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Generative design is a branch or concept in design that typically uses code, patterns, and algorithms to produce something that can be aesthetically pleasing. The term is often used in association with computer programs and software that assist designers in creating unique and innovative user interfaces for electronic devices, interior designs, and even architecture. Generative design has become more relevant due to its significant use of technology as a design tool.

Interestingly, the inspiration behind generative design is often attributed to nature, specifically the science of genetics. Every living creature has its own genetic code that predicts different aspects, such as appearances and behaviors. Comparative analyzes have shown that all the genetic codes of all organisms have significant similarities in their elements; the differences lie in how these elements are arranged to create different species. Similarly, generative design creates a unique programming language and organizes the “alphabets” into different variations to achieve infinite design possibilities.

These so-called infinite variations can be seen concretely in the example of a simple three-legged stool. When a software user selects or clicks on the stool on the computer screen, the program can instantly “generate” different designs and modifications which a designer can “borrow” to create a unique stool. That’s because computer programmers have coded hundreds of algorithms in software that can change the design of an object, just as evolution and adaptation mixed genetic sequences in animals to create different species. In creating generative design software, programmers may need to work with designers, whose visual designs and illustrations will be translated into algorithms and code.

Design variations aside, another significant benefit of generative design is the way it can calculate the strength and safety of a designed object, especially buildings. All a designer has to do is type in the desired height, weight and material used for the building, and the computer software can calculate and adjust the ideal measurements for the building. Using generative software also saves a lot of time and money for many designers and architects, as features like three-dimensional simulation reduce the need to construct miniature buildings and dioramas, especially if different designs are to be pitched to clients. The purpose of generative design is not so much to design objects, but to introduce a technique or system that makes the design process easier and more innovative.

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